Perth Business Association Board

  • Liz Haselgrove - Chair & CEO

    Perth Business Association was founded by Liz, who has been working with entrepreneurs and small businesses since 2005. As well as running her own businesses, Liz has been obsessed with all things small business since being a teenager, and is now one of Perth’s leading business advisors.

  • Kim Veale - Deputy Chair

    Kim has over 20 years’ experience working with small and start-up businesses, including being a trainer and mentor on the NEIS / SBA program, a business mentor with the School for Social Entrepreneurs (Australia), and the Boosting Female Founders Initiative.

    Kim is also the founder of the Nautilus Project, a series of workshops and speaking events that enable communities to unlock and harness their creative capital.

  • Richard Haselgrove - Treasurer

    Richard is the eldest of the Haselgrove clan, and the first to land on WA’s fine shores, back in January 1999. He has been a chartered accountant for nearly 40 years, and has been the Chief Financial Officer for some of Perth’s most prominent companies. He is now the Director of Business & Administration at All Saint’s College, and brings a wealth of Board experience to PBA.

  • Danielle Clayton - Secretary

    Danielle owns Organised Empires, which is a team of expert Virtual Assistants and business organisers. She has over 25 years’ of experience supporting businesses of all sizes and will bring her pragmatic, empathic, expert personality to our Board.

  • Theresa D'Emden - Committee Member

    Originally from Zambia, Theresa now helps businesses founded by migrants in Australia to be successful. She has run her own and family businesses for many years, founded Elevate Business Culture, is multi-award winning for Women in Leadership and Business Excellence and is now also a lecturer at North Metropolitan TAFE (Human Resource Management & Business).

  • Sarah Williams - Committee Member

    Sarah is an experienced marketing and project management professional who has held senior positions across government agencies and the private sector both in Australia and the UK.

    For the past 4 year she has been developing training programs for business owners to ensuring they have the skills and tools they need to reach their potential. She also works closely with local governments and other organisations to improve and deliver their business support and economic development programs.

  • *Subject to ratification